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New Techniques for Brand Management in the Healthcare Sector
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New Techniques for Brand Management in the Healthcare Sector
Explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified.
268 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2021. gada 29. janvāris |
| ISBN13 | 9781799830351 |
| Izdevēji | IGI Global |
| Lapas | 268 |
| Izmēri | 150 × 220 × 10 mm · 625 g |
| Valoda | Angļu |
| Redaktors | Borges, Ana Pinto |
| Redaktors | Rodrigues, Paula |
