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Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior
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Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior
Discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations, as well as predicting emerging changes in consumer behaviour and shopping destinations and new technologies in retailing.
325 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2020. gada 21. februāris |
| ISBN13 | 9781799822219 |
| Izdevēji | IGI Global |
| Lapas | 325 |
| Izmēri | 150 × 220 × 10 mm · 775 g |
| Valoda | Angļu |
| Redaktors | Elmashhara, Maher Georges |
| Redaktors | Soares, Ana Maria |
