Pastāsti draugiem par šo preci:
Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior
Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior
Discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations, as well as predicting changes in consumer behaviour and shopping destinations and new technologies. The book features research on topics such as consumer dynamics, experimental marketing, and retail technology.
325 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2020. gada 21. februāris |
| ISBN13 | 9781799822202 |
| Izdevēji | IGI Global |
| Lapas | 325 |
| Izmēri | 150 × 220 × 20 mm · 997 g |
| Valoda | Angļu |
| Redaktors | Elmashhara, Maher Georges |
| Redaktors | Soares, Ana Maria |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim