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Impacts of Online Advertising on Business Performance
Impacts of Online Advertising on Business Performance
Presents research that merges the theoretical background presented in the scientific research with the practical experience and real-life data originating from real advertising campaigns and website traffic. The book highlights topics including data analytics, digital advertising, and consumer behaviour.
300 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2019. gada 22. novembris |
| ISBN13 | 9781799816188 |
| Izdevēji | Business Science Reference |
| Lapas | 300 |
| Izmēri | 150 × 220 × 20 mm · 707 g |
| Valoda | Angļu |
| Redaktors | Semeradova, Tereza |
| Redaktors | Weinlich, Petr |