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Impacts of Online Advertising on Business Performance
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Impacts of Online Advertising on Business Performance
Presents research that merges the theoretical background presented in the scientific research with the practical experience and real-life data originating from real advertising campaigns and website traffic. The book highlighting a range of topics, including data analytics, digital advertising, and consumer behaviour.
Illustrations, unspecified
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2019. gada 22. novembris |
| ISBN13 | 9781799816195 |
| Izdevēji | IGI Global |
| Izmēri | 150 × 220 × 10 mm · 494 g |
| Valoda | Angļu |
| Redaktors | Semeradova, Tereza |
| Redaktors | Weinlich, Petr |
