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Sloganization in Language Education Discourse: Conceptual Thinking in the Age of Academic Marketization Barbara Schmenk
Sloganization in Language Education Discourse: Conceptual Thinking in the Age of Academic Marketization
Barbara Schmenk
This volume focuses on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of concepts in current research that have become sloganized, this volume scrutinizes the discourse of language education, identifies popular slogans and reconstructs the sloganization processes.
192 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2018. gada 1. novembris |
| ISBN13 | 9781788921855 |
| Izdevēji | Multilingual Matters |
| Lapas | 178 |
| Izmēri | 155 × 230 × 11 mm · 304 g |
| Valoda | Angļu |
| Redaktors | Breidbach, Stephan |
| Redaktors | Kuster, Lutz |
| Redaktors | Schmenk, Barbara |