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Marketing Perspectives on Phygitalization
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Marketing Perspectives on Phygitalization
Examines the opportunities and challenges presented by phygitalization and highlights strategies companies in different industries can use to leverage its full potential. Discusses the multifaceted nature of phygital marketing and provides valuable insights into how businesses can navigate this evolving landscape.
354 pages, 16 Illustrations, color; 23 Illustrations, black and white
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2025. gada 12. marts |
| ISBN13 | 9781774918463 |
| Izdevēji | Apple Academic Press Inc. |
| Lapas | 354 |
| Izmēri | 150 × 220 × 20 mm · 720 g |
| Valoda | Angļu |
| Redaktors | Anand, Arpan |
| Redaktors | Ghosal, Indrajit |
| Redaktors | Jindal, Priya |
| Redaktors | Mukherjee, Subhadeep |
| Redaktors | Rana, Sudhir |
