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Principles of Marketing for a Digital Age
Tracy L. Tuten
This book was truly student-led in its design and development, and it incorporates digital marketing as central to what marketers do. It's a total package of resources, that combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing modules in a digital age.
496 pages
| Mediji | Grāmatas Book |
| Izlaists | 2020. gada 2. marts |
| ISBN13 | 9781529734812 |
| Izdevēji | SAGE Publications Ltd |
| Lapas | 496 |
| Izmēri | 247 × 190 × 26 mm · 1,07 kg |
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