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Marketing Management: A Customer-Centric Approach Fred Selnes
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Marketing Management: A Customer-Centric Approach
Fred Selnes
This textbook introduces students to the field of marketing management by drawing on a customer-centric approach that best reflects the way marketing is conceptualised and practiced today.
344 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2024. gada 3. decembris |
| ISBN13 | 9781529624250 |
| Izdevēji | SAGE Publications Ltd |
| Lapas | 360 |
| Izmēri | 150 × 220 × 20 mm · 870 g |
| Valoda | Angļu |
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