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Business-to-Business Marketing Ross Brennan 4 Revised edition
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Business-to-Business Marketing
Ross Brennan
Suitable for students taking B2B marketing modules, this title takes in both European and US approaches to form a balanced, globally minded text. It covers both the theory and practice of global business-to-business marketing. It also includes coverage of digital and social media marketing in the b2b environment, to reflect online developments.
416 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2017. gada 1. jūnijs |
| ISBN13 | 9781473973442 |
| Izdevēji | SAGE Publications Ltd |
| Lapas | 416 |
| Izmēri | 190 × 249 × 25 mm · 826 g |
| Valoda | Angļu |
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