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Advanced Media Planning John R. Rossiter Softcover reprint of the original 1st ed. 1998 edition
Advanced Media Planning
John R. Rossiter
Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an accurate and cost-effective manner.
125 pages, biography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2012. gada 5. septembris |
| ISBN13 | 9781461346777 |
| Izdevēji | Springer-Verlag New York Inc. |
| Lapas | 112 |
| Izmēri | 155 × 235 × 7 mm · 190 g |
| Valoda | Angļu |
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