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The SAGE Handbook of Marketing Ethics Lynne Eagle
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The SAGE Handbook of Marketing Ethics
Lynne Eagle
This new handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions.
600 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2020. gada 19. oktobris |
| ISBN13 | 9781529709292 |
| Izdevēji | SAGE Publications Ltd |
| Lapas | 576 |
| Izmēri | 252 × 182 × 40 mm · 1,21 kg |
| Valoda | Angļu |
| Redaktors | Dahl, Stephan |
| Redaktors | De Pelsmacker, Patrick |
| Redaktors | Eagle, Lynne |
| Redaktors | Taylor, Charles R |
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