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Advertising and Promotion Chris Hackley 3 Revised edition
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Advertising and Promotion
Chris Hackley
This textbook introduces the key concepts, methods and issues within advertising and promotion through first-hand examples gathered from leading international advertising agencies and brand campaigns.
360 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2014. gada 13. decembris |
| ISBN13 | 9781446280713 |
| Izdevēji | SAGE Publications Ltd |
| Lapas | 360 |
| Izmēri | 188 × 239 × 23 mm · 793 g |
| Valoda | Angļu |
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