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Creating Customer Value Through Strategic Marketing Planning: A Management Approach Edwin J. Nijssen 1st ed. Softcover of orig. ed. 2001 edition
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Creating Customer Value Through Strategic Marketing Planning: A Management Approach
Edwin J. Nijssen
This book is different from most other marketing strategy books because it combines brief discussions of the underlying theory with the presentation of a selection of useful strategic marketing tools.
153 pages, 10 black & white illustrations, biography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2010. gada 3. decembris |
| ISBN13 | 9781441948700 |
| Izdevēji | Springer-Verlag New York Inc. |
| Lapas | 152 |
| Izmēri | 160 × 235 × 9 mm · 238 g |
| Valoda | Angļu |
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