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Building Routes to Customers: Proven Strategies for Profitable Growth Peter Raulerson Softcover reprint of hardcover 1st ed. 2009 edition
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Building Routes to Customers: Proven Strategies for Profitable Growth
Peter Raulerson
The Routes to Market approach for driving profitable growth is used by such companies as IBM, Microsoft, HP, Cisco, and hundreds of smaller companies. This book explains the RTM approach step by step and offers dozens of real-life examples.
196 pages, 7 black & white tables, biography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2010. gada 29. oktobris |
| ISBN13 | 9781441927330 |
| Izdevēji | Springer-Verlag New York Inc. |
| Lapas | 196 |
| Izmēri | 155 × 235 × 11 mm · 312 g |
| Valoda | Angļu |
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