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Database Marketing: Analyzing and Managing Customers - International Series in Quantitative Marketing Robert C. Blattberg 2008 edition
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Database Marketing: Analyzing and Managing Customers - International Series in Quantitative Marketing
Robert C. Blattberg
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."
896 pages, black & white illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2009. gada 17. aprīlis |
| ISBN13 | 9781441903327 |
| Izdevēji | Springer-Verlag New York Inc. |
| Lapas | 872 |
| Izmēri | 157 × 234 × 40 mm · 1,33 kg |
| Valoda | Angļu |
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