Pastāsti draugiem par šo preci:
Fundamentals of Mobile Marketing: Theories and practices Shintaro Okazaki New edition
Fundamentals of Mobile Marketing: Theories and practices
Shintaro Okazaki
The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. This book offers coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of why so that theories can be advanced.
185 pages, illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2012. gada 27. jūnijs |
| ISBN13 | 9781433115615 |
| Izdevēji | Peter Lang Publishing Inc |
| Lapas | 185 |
| Izmēri | 227 × 153 × 13 mm · 298 g |
| Valoda | Angļu |