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Fundamentals of Mobile Marketing: Theories and practices Shintaro Okazaki New edition
Fundamentals of Mobile Marketing: Theories and practices
Shintaro Okazaki
The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. This book offers coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of why so that theories can be advanced.
185 pages, illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2012. gada 17. jūlijs |
| ISBN13 | 9781433115622 |
| Izdevēji | Peter Lang Publishing Inc |
| Lapas | 185 |
| Izmēri | 233 × 157 × 16 mm · 398 g |
| Valoda | Angļu |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim