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Explaining Consumer Choice G. Foxall 2007 edition
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Explaining Consumer Choice
G. Foxall
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.
272 pages, black & white illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2007. gada 27. jūnijs |
| ISBN13 | 9781403998620 |
| Izdevēji | Palgrave USA |
| Lapas | 256 |
| Izmēri | 163 × 221 × 20 mm · 462 g |
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