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Marketing Psychology: The Paradigm in the Wings G. Foxall
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Marketing Psychology: The Paradigm in the Wings
G. Foxall
Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm.
224 pages, references
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 1997. gada 15. septembris |
| ISBN13 | 9780333662779 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 203 |
| Izmēri | 140 × 216 × 18 mm · 426 g |
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