Pastāsti draugiem par šo preci:
The Behavioral Economics of Brand Choice G. Foxall
Cena
€ 65,49
Pasūtīts no attālās noliktavas
Paredzamā piegāde . gada 20. nov. - . gada 4. dec.
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim
Saņemiet paziņojumus par jauniem G. Foxall izdevumiem
Mūsu klienti saka:
Pievienot savam iMusic vēlmju sarakstam
The Behavioral Economics of Brand Choice
G. Foxall
This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour.
314 pages, 1, black & white illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2007. gada 27. jūnijs |
| ISBN13 | 9780230006836 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 292 |
| Izmēri | 140 × 216 × 22 mm · 508 g |
| Valoda | Angļu |
![Cover for G. Foxall · Explaining Consumer Choice (Hardcover Book) [2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/620/9781403998620.jpg?g-foxall-2007-explaining-consumer-choice-hardcover-book&class=scaled&v=1398275448)
![Cover for G. Foxall · Understanding Consumer Choice (Hardcover Book) [2005 edition] (2005)](https://imusic.b-cdn.net/images/item/original/927/9781403914927.jpg?g-foxall-2005-understanding-consumer-choice-hardcover-book&class=scaled&v=1603945419)
![Cover for Jonathan B. Justice · Debt Reckoning: Professionalism and Accountability in Public Finance Decision-Making - Palgrave Studies in Public Debt, Spending, and Revenue (Hardcover Book) [1st ed. 2024 edition] (2027)](https://imusic-static.b-cdn.net/images/missing-tall.png)
![Cover for Tracy Brain · The Pregnancy Question and the Novel: Detection and Concealment from Richardson to Hardy (Hardcover Book) [2025 edition] (2026)](https://imusic.b-cdn.net/images/item/original/452/9781137276452.jpg?tracy-brain-2026-the-pregnancy-question-and-the-novel-detection-and-concealment-from-richardson-to-hardy-hardcover-book&class=scaled&v=1778524558)
![Cover for Gareth Williams · Angel of Death: The Story of Smallpox (Paperback Book) [Second Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/580/9781349961580.jpg?gareth-williams-2026-angel-of-death-the-story-of-smallpox-paperback-book&class=scaled&v=1790603233)
![Cover for Alexander Van Deursen · Digital Skills: Key to the Smart Society - Digital Education and Learning (Paperback Book) [Second Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/610/9781349961610.jpg?alexander-van-deursen-2026-digital-skills-key-to-the-smart-society-digital-education-and-learning-paperback-book&class=scaled&v=1780316042)
![Cover for Elizabeth Palley · The Politics of Women’s Health Care in the United States (Hardcover Book) [Second Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/467/9781349961467.jpg?elizabeth-palley-2026-the-politics-of-women-s-health-care-in-the-united-states-hardcover-book&class=scaled&v=1775002995)
