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Explaining Consumer Choice G. Foxall 1st ed. 2007 edition
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Explaining Consumer Choice
G. Foxall
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.
256 pages, 6 Illustrations, black and white; XII, 256 p. 6 illus.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2007. gada 27. jūnijs |
| ISBN13 | 9781349547111 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 256 |
| Izmēri | 140 × 215 × 17 mm · 352 g |
| Valoda | Angļu |
![Cover for G. Foxall · Marketing Psychology: The Paradigm in the Wings (Paperback Book) [1st ed. 1997 edition] (1997)](https://imusic.b-cdn.net/images/item/original/140/9781349398140.jpg?g-foxall-1997-marketing-psychology-the-paradigm-in-the-wings-paperback-book&class=scaled&v=1624837432)