Pastāsti draugiem par šo preci:
Levels of Corporate Globalization: Developing a Measurement Scale for Global Customer Management P. Kuchinka 2004 edition
Levels of Corporate Globalization: Developing a Measurement Scale for Global Customer Management
P. Kuchinka
This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization.
208 pages, Illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2004. gada 30. aprīlis |
| ISBN13 | 9781403936257 |
| Izdevēji | Palgrave USA |
| Lapas | 192 |
| Izmēri | 140 × 216 × 17 mm · 380 g |