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Levels of Corporate Globalization: Developing a Measurement Scale for Global Customer Management P. Kuchinka 1st ed. 2004 edition
Levels of Corporate Globalization: Developing a Measurement Scale for Global Customer Management
P. Kuchinka
This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization.
192 pages, 15 Illustrations, black and white; XIII, 192 p. 15 illus.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2004 |
| ISBN13 | 9781349518487 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 192 |
| Izmēri | 214 × 140 × 14 mm · 268 g |