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Market Matters: Exploring Cultural Processes in the Global Marketplace Christina Garsten 2004 edition
Market Matters: Exploring Cultural Processes in the Global Marketplace
Christina Garsten
Globalization of trade and organizational change increase the impact of markets in peoples' lives. This book is about how financial analysts, marketing people, corporate leaders and other actors in Western market economies perceive, model, and use markets.
252 pages, black & white illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2004. gada 6. novembris |
| ISBN13 | 9781403917577 |
| Izdevēji | Palgrave USA |
| Lapas | 243 |
| Izmēri | 140 × 216 × 17 mm · 435 g |
| Valoda | Angļu |
| Redaktors | Montoya, M. Lindh de |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim