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Market Matters: Exploring Cultural Processes in the Global Marketplace Christina Garsten 2004 edition
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Market Matters: Exploring Cultural Processes in the Global Marketplace
Christina Garsten
Globalization of trade and organizational change increase the impact of markets in peoples' lives. This book is about how financial analysts, marketing people, corporate leaders and other actors in Western market economies perceive, model, and use markets.
243 pages, biography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2004. gada 6. novembris |
| ISBN13 | 9781349725427 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 243 |
| Izmēri | 150 × 220 × 10 mm · 322 g |
| Valoda | Angļu |
| Redaktors | Montoya, M. Lindh de |
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