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Digital Television Strategies: Business Challenges and Opportunities A. Griffiths 1st ed. 2003 edition
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Digital Television Strategies: Business Challenges and Opportunities
A. Griffiths
In Britain, America and many other countries television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television. What will television look like and who will make it ? How will viewing behaviours change?
196 pages, biography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2002. gada 22. oktobris |
| ISBN13 | 9781349666706 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 196 |
| Izmēri | 150 × 220 × 10 mm · 317 g |
| Valoda | Angļu |
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