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Digital Television Strategies: Business Challenges and Opportunities A. Griffiths
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Digital Television Strategies: Business Challenges and Opportunities
A. Griffiths
In Britain, America and many other countries television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television. What will television look like and who will make it ? How will viewing behaviours change?
208 pages, black & white illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2002. gada 22. oktobris |
| ISBN13 | 9780333992951 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 196 |
| Izmēri | 152 × 229 × 14 mm · 453 g |
| Valoda | Angļu |
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