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Place Branding through Phases of the Image: Balancing Image and Substance S. Zavattaro 1st ed. 2014 edition
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Place Branding through Phases of the Image: Balancing Image and Substance
S. Zavattaro
As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations.
185 pages, XVI, 185 p.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2014. gada 7. augusts |
| ISBN13 | 9781349483983 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 185 |
| Izmēri | 150 × 220 × 10 mm · 240 g |
| Valoda | Angļu |
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