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Place Branding through Phases of the Image: Balancing Image and Substance S. Zavattaro
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Place Branding through Phases of the Image: Balancing Image and Substance
S. Zavattaro
As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations.
204 pages, 8 halftones, 3 black & white tables, 2 figures
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2014. gada 7. augusts |
| ISBN13 | 9781137394439 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 185 |
| Izmēri | 136 × 224 × 17 mm · 408 g |
| Valoda | Angļu |
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