Pastāsti draugiem par šo preci:
Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century Philip J. Kitchen Softcover reprint of the original 1st ed. 2001 edition
Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century
Philip J. Kitchen
Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation.
410 pages, XXII, 410 p.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2001 |
| ISBN13 | 9781349425327 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 410 |
| Izmēri | 153 × 229 × 32 mm · 666 g |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim