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Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century Philip J. Kitchen
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Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century
Philip J. Kitchen
Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation.
432 pages, illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2001. gada 4. septembris |
| ISBN13 | 9780333926390 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 410 |
| Izmēri | 152 × 229 × 29 mm · 766 g |
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