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International Marketing in the Network Economy: A Knowledge-Based Approach F. Kohlbacher 1st ed. 2007 edition
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International Marketing in the Network Economy: A Knowledge-Based Approach
F. Kohlbacher
The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.
254 pages, 28 Illustrations, black and white; XX, 254 p. 28 illus.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2007. gada 23. oktobris |
| ISBN13 | 9781349354085 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 254 |
| Izmēri | 216 × 139 × 16 mm · 352 g |
| Valoda | Angļu |
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