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International Marketing in the Network Economy: A Knowledge-Based Approach F. Kohlbacher
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International Marketing in the Network Economy: A Knowledge-Based Approach
F. Kohlbacher
The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.
276 pages, 1, black & white illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2007. gada 23. oktobris |
| ISBN13 | 9780230515703 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 254 |
| Izmēri | 140 × 216 × 17 mm · 467 g |
| Valoda | Angļu |
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