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Context and Cognition in Consumer Psychology: How Perception and Emotion Guide Action Foxall, Gordon (Cardiff University, UK) 1. izdevums
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Context and Cognition in Consumer Psychology: How Perception and Emotion Guide Action
Foxall, Gordon (Cardiff University, UK)
This work pays particular attention to the roles of perception and emotion in accounting for consumers’ actions and their interaction with the desires and beliefs in terms of which consumer choice is frequently analyzed.
224 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2017. gada 17. oktobris |
| ISBN13 | 9781138778191 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 190 |
| Izmēri | 243 × 164 × 17 mm · 424 g |
| Valoda | Angļu |
