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Context and Cognition in Consumer Psychology: How Perception and Emotion Guide Action Foxall, Gordon (Cardiff University, UK) 1. izdevums
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Context and Cognition in Consumer Psychology: How Perception and Emotion Guide Action
Foxall, Gordon (Cardiff University, UK)
This work pays particular attention to the roles of perception and emotion in accounting for consumers’ actions and their interaction with the desires and beliefs in terms of which consumer choice is frequently analyzed.
174 pages, 6 Tables, black and white
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2017. gada 17. oktobris |
| ISBN13 | 9781138778207 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 174 |
| Izmēri | 232 × 155 × 11 mm · 292 g |
| Valoda | Angļu |
