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Critical Marketing
Pauline Maclaran
Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This text is designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing.
280 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2017. gada 20. novembris |
| ISBN13 | 9781138441194 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 280 |
| Izmēri | 150 × 220 × 20 mm · 680 g |
| Valoda | Angļu |
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