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Critical Marketing Pauline Maclaran 1. izdevums
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Critical Marketing
Pauline Maclaran
Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This text is designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing.
288 pages, Illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2007. gada 31. maijs |
| ISBN13 | 9780750680660 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 256 |
| Izmēri | 158 × 233 × 15 mm · 432 g |
| Valoda | Angļu |
