Pastāsti draugiem par šo preci:
Innovation in Marketing Peter Doyle 1. izdevums
Innovation in Marketing
Peter Doyle
Presents a collection of material describing both systems innovation and the launch of new products. This book features key themes which include: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, and effectiveness in innovation.
240 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2017. gada 28. jūlijs |
| ISBN13 | 9781138441071 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 240 |
| Izmēri | 150 × 220 × 20 mm · 600 g |
| Valoda | Angļu |
| Redaktors | Bridgewater, Susan |
| Redaktors | Doyle, Peter |
Vairāk no Peter Doyle
Rādīt visuVairāk no tā paša izdevēja
Skatīt visus Peter Doyle ( piem., Hardcover Book , Paperback Book un Book )