Pastāsti draugiem par šo preci:
Innovation in Marketing Peter Doyle 1. izdevums
Innovation in Marketing
Peter Doyle
Presents a collection of material describing both systems innovation and the launch of new products. This book features key themes which include: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, and effectiveness in innovation.
240 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 1998. gada 10. novembris |
| ISBN13 | 9780750641210 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 240 |
| Izmēri | 234 × 157 × 16 mm · 370 g |
| Valoda | Angļu |
| Redaktors | Bridgewater, Susan |
| Redaktors | Doyle, Peter |
Vairāk no Peter Doyle
Rādīt visuVairāk no tā paša izdevēja
Skatīt visus Peter Doyle ( piem., Hardcover Book , Paperback Book un Book )