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Hospitality Sales and Promotion Derek Taylor 1. izdevums
Hospitality Sales and Promotion
Derek Taylor
A guide for managers in the hospitality industry wanting to achieve maximum profits from their sales promotions. It discovers: market segments and groups; how you can reach them effectively; the secrets of successful public relations; and new and traditional technologies; from direct mail to using the Internet to maximum advantage.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2017. gada 28. jūlijs |
| ISBN13 | 9781138432758 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 336 |
| Izmēri | 150 × 220 × 20 mm · 780 g |
| Valoda | Angļu |
| Sērijas redaktors | O'Connor, John |