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Sensory Marketing: Theoretical and Empirical Grounds - Routledge Interpretive Marketing Research
Bertil Hulten
Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice.
404 pages, 32 Line drawings, black and white; 15 Tables, black and white
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2018. gada 6. augusts |
| ISBN13 | 9781138340053 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 404 |
| Izmēri | 228 × 151 × 40 mm · 594 g |
| Valoda | Angļu |
