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Sensory Marketing: Theoretical and Empirical Grounds - Routledge Interpretive Marketing Research Bertil Hulten 1. izdevums
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Sensory Marketing: Theoretical and Empirical Grounds - Routledge Interpretive Marketing Research
Bertil Hulten
Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice.
420 pages, 15 black & white tables, 32 black & white line drawings
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2017. gada 10. marts |
| ISBN13 | 9781138041011 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 404 |
| Izmēri | 148 × 212 × 23 mm · 431 g |
| Valoda | Angļu |
