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Team Sports Marketing Kirk Wakeland 1. izdevums
Team Sports Marketing
Kirk Wakeland
In Team Sports Marketing, author Kirk Wakefield dispels demonstrates that effective sports marketing epitomizes the science and art of marketing across any context. At the core of sports marketing is the creation and enhancement of fan identification, where consumers are not just loyal customers, but have become brand fanatics.
288 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2016. gada 24. aprīlis |
| ISBN13 | 9781138171602 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 288 |
| Izmēri | 259 × 178 × 20 mm · 708 g |
| Valoda | Angļu |