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Team Sports Marketing Kirk Wakeland 1. izdevums
Team Sports Marketing
Kirk Wakeland
In Team Sports Marketing, author Kirk Wakefield dispels demonstrates that effective sports marketing epitomizes the science and art of marketing across any context. At the core of sports marketing is the creation and enhancement of fan identification, where consumers are not just loyal customers, but have become brand fanatics.
288 pages, 1, black & white illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2006. gada 8. decembris |
| ISBN13 | 9780750679794 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 288 |
| Izmēri | 229 × 151 × 23 mm · 448 g |
| Valoda | Angļu |