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Essentials of Advertising Management: Navigating AI, Digital Platforms and Global Trends Emmanuel Mogaji 2. izdevums
Essentials of Advertising Management: Navigating AI, Digital Platforms and Global Trends
Emmanuel Mogaji
Advertising is changing. The principles that make it effective still matter. Essentials of Advertising Management offers an updated and expanded exploration of artificial intelligence, digital platforms, creators, algorithms and increasingly automated advertising systems and how they are transforming brand communication.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Tiks izlaists | 2027. gada 12. marts |
| ISBN13 | 9781041252191 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 300 |
| Izmēri | 150 × 220 × 10 mm · 560 g |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim