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Essentials of Advertising Management: Navigating AI, Digital Platforms and Global Trends Emmanuel Mogaji 2. izdevums
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€ 214,99
Paredzamā piegāde 2027. gada 22. - 30. martā
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim
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Essentials of Advertising Management: Navigating AI, Digital Platforms and Global Trends
Emmanuel Mogaji
Advertising is changing. The principles that make it effective still matter. Essentials of Advertising Management offers an updated and expanded exploration of artificial intelligence, digital platforms, creators, algorithms and increasingly automated advertising systems and how they are transforming brand communication.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Tiks izlaists | 2027. gada 12. marts |
| ISBN13 | 9781041288527 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 300 |
| Izmēri | 150 × 220 × 20 mm · 632 g (Svars (aptuveni)) |
