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Introduction to Advertising: Understanding and Managing the Advertising Process Emmanuel Mogaji 1. izdevums
Introduction to Advertising: Understanding and Managing the Advertising Process
Emmanuel Mogaji
This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.
272 pages, 43 Line drawings, black and white; 32 Halftones, black and white; 2 Tables, black and whi
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2021. gada 31. maijs |
| ISBN13 | 9780367441999 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 308 |
| Izmēri | 246 × 173 × 22 mm · 614 g |
| Valoda | Angļu |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim