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Integrated Marketing Communications for Sustainable Prosperity: Theory and Practice Anna K. Zarkada
Integrated Marketing Communications for Sustainable Prosperity: Theory and Practice
Anna K. Zarkada
Integrated Marketing Communications for Sustainable Prosperity uses global case studies to teach students and professionals how to use Integrated Marketing Communications (IMC) as a force for positive change in the world and a tool for achieving sustainable prosperity for all.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Tiks izlaists | 2026. gada 26. novembris |
| ISBN13 | 9781041158158 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 406 |
| Izmēri | 150 × 220 × 10 mm · 610 g (Svars (aptuveni)) |