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Integrated Marketing Communications for Sustainable Prosperity: Theory and Practice Anna K. Zarkada
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€ 210,49
Paredzamā piegāde 2026. gada 4. - 9. dec.
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Integrated Marketing Communications for Sustainable Prosperity: Theory and Practice
Anna K. Zarkada
Integrated Marketing Communications for Sustainable Prosperity uses global case studies to teach students and professionals how to use Integrated Marketing Communications (IMC) as a force for positive change in the world and a tool for achieving sustainable prosperity for all.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Tiks izlaists | 2026. gada 26. novembris |
| ISBN13 | 9781041158172 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 406 |
| Izmēri | 150 × 220 × 20 mm · 641 g (Svars (aptuveni)) |
